Brochure is tough to design due to its importance. It is one of the most important tools for advertising, marketing any business/Product.
Brochure need to be very colorful, eye-catchy as well as well presented. Some key points to remember every time designing a Brochure-
· Select contents to be added. How many product/services to add.
· Depending contents to add- select the Size and shape of the brochure. A4 or letter, Bi-fold or tri-fold.
· Select the Background color, Font color and images to be used first. There must be some balance in color combination between them!!
· Now when you have the final look of your complete Brochure Design only then sit to design it.
· It is a better practice to start work after deciding the template. Changing templates again and again will kill your valuable time.
· Use high resolution Images, be alert about Image placings.
· Keep short paragraphs, not detail explained texts. Use bullet points or numbering otherwise your reader will not feel to read it.
· Highlight main products.
· Explain how your product is beneficial for your readers rather just praising your products.
· Give some information about pricing
· Put contact information clearly.
Know your target Audience and make sure your brochures reach to them! Otherwise All hard work is worthless!!
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